What is SEO?

SEO is the process of optimizing your website and
content so that it ranks higher in search engines (Google, Bing, etc.) and attracts more organic (free) traffic.

  • Key Pillars of SEO

  1. On-Page SEO

    • Keyword research & placement

    • Optimized meta titles & descriptions

    • Heading tags (H1, H2, H3)

    • Image optimization (alt text, file size)

    • Internal linking

  2. Off-Page SEO

    • Backlinks (quality > quantity)

    • Social signals

    • Guest posting / digital PR

  3. Technical SEO

    • Fast loading speed

    • Mobile-friendliness

    • Secure (HTTPS)

    • XML sitemap & robots.txt

    • Fixing crawl errors

  4. Content SEO

    • Publishing valuable, keyword-rich blogs

    • Updating old content

    • Using multimedia (images, videos)

    • Matching search intent

🎯 Why SEO Matters

  • Brings targeted organic traffic

  • Builds trust & credibility

  • Delivers long-term ROI (cheaper than paid ads)

  • Improves user experience

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